DreamHack Winter is the world’s largest gaming festival, attracting around 50,000 visitors every year.
In addition to LAN, Cosplay, e-sports tournaments and many other cool gaming activities, Dreamhack has the largest gaming expo in the Nordic region.
We work closely with iPlay to build their stores and stands for Elgiganten and Lenovo.
In this connection, it has been a tradition for us to attend Dreamhack for many years.
Here, our many skilled technicians and employees translate all ideas and drawings into finished solutions so that thousands of gamers can enjoy themselves during Dreamhack.
For us, this means that together with iPlay, we are building Elgiganten’s 6m high 900m2 pop-up store, their beautiful stage and smaller pop-up stores for Dreamhack.
Together with iPlay, we are also building Lenovo’s 220m2 gaming universe filled with everything the gamer heart desires
A production of this size requires a lot of equipment.
The whole thing took up 10 trucks and required a team of 20 dedicated technicians to set up, dismantle and take down.
After months of planning, the store is set up in less than 72 hours and taken down again after 3 days in no more than 48 hours.
Video: 3 days of building in 37 seconds.
